We only win when you win.

Is this just consulting services? No, please note that we do not bill for services. These are offered as part of a mentoring and investment package to the startup in exchange for equity. We are not a consulting firm with hourly rates. We want to be a partner in your startup to help you be successful – this means we only win when you win.

As a startup, you encounter many challenges every day. There are so many questions and it is hard to know all the answers.

Strategy & Mentoring

    • Strategy / Mentoring
      • What should our priorities be?
      • Does our business model make sense?
      • How do we differentiate in the market?
      • What is the most effective pricing strategy for us?
      • What do we do next?
      • What happens when we have questions?
      • Which business are we in?
      • How do we compete effectively?
      • How do we create barriers to entry for other players in the space?

Technology

      • Technology
        • Do we have confidence in our technology?
        • Will it scale?
        • When should we outsource?
        • Which components are worth buying versus building?
        • How do we create a process around features and bug fixes?
        • What did we miss?
        • How do we balance the needs of the sales team with our existing customer base?
        • What will bite us in the ass?

Sales

          • Sales
            • How do we manage the interaction between us and our customer?
            • Why do we win?
            • How do we demo effectively?
            • We don’t know how to build out our sales team
            • How to create a sense of urgency from customers to have a predictable pipeline?
            • How can close deals more effectively?
            • How can we build forecasts?
            • How can we budget for our growing sales team?
            • What are the right metrics to measure for an SDR team?
            • How can we manage our account managers effectively and motivate them?

Marketing

          • Marketing
            • How do we create inbound leads?
            • How do we manage a funnel for drip, inbound, paid, PR and tradeshow marketing?
            • How do we balance SEO versus PPC?

Financing

        • Financing
          • How do we pay for everything?
          • What is a realistic Go To Market plan?
          • How do we think about valuation and financing?
          • When should we use convertible notes versus warrants versus share purchase agreements?
          • How and when do we create an employee stock option plan?

Customer Success

      • Customer Success
        • Customer Adoption
        • Customer Retention
        • Customer Satisfaction
        • Customer Onboarding
        • Upsell/ Cross Sell to existing customers
        • Customer Marketing