Marketing is an essential part of the B2B SaaS journey. Understanding your product market fit and differentiation are key to your success in the marketplace. For example – Why do you win deals? The answers then need to be echoed throughout the vision, product, sales materials and every aspect of your marketing and messaging.
The move to digital in recent years means that you can get your message out with broader reach, for lower cost, and with greater confidence in the results reported. This allows for endless iteration and improvement to drive inbound leads to your sales team from so many routes:
- Industry leadership through content
- Community engagement on multiple platforms
- In-person events to align with digital efforts
- SEO and PPC
- Public relations
LogicBoost Labs brings the experience and track record to help you excel in your marketing efforts. We have worked in startups to grow them to $1M, then $10M and even over a $100M! Marketing is complex and can require very different approaches depending on the audience, industry and even the product.
The golden egg. Your inbox full of leads dropping your CAC to zero. But how do you do it and is it even possible for your product?
No marketing strategy is sound without tracking the numbers. You need to know where your business is coming from and which initiatives should be amplified or canceled.
The landscape changes quickly and there is no silver bullet. You need to operate competently on multiple approaches to deliver real results that will scale with your startup.