Building Buzz: Realistic PR Expectations for Early Startups

Public Relations (PR) can be a game-changer for startups, but it's essential to understand how to use it effectively to attract the right attention and set realistic expectations.

In this webinar, we'll simplify the PR process and explore how it can be harnessed by early-stage companies to amplify awareness. Learn from PR pros Karla Jo Helms and Melissa Klein as they provide insights into the strategic efforts they use to create a buzz.



This webinar will provide practical tips and real world examples, covering questions such as:

  • What is PR and how can early stage companies use it effectively?
  • How to attract attention, the right attention and whats realistic?
  • What are common mistakes?
  • When are you ready for PR?
  • How should PR fit into a marketing budget?
  • How to leapfrog one story into other stories?

Don't miss this opportunity to learn the communication strategies that target your audience, creating impactful campaigns that will truly resonate with your potential customers and investors. Register now for our webinar and start building your buzz.


About the Presenters

Karla Jo Helms
Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors


Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected.  

Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel.  

Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.  For more information, visit JoTo PR online at

Melissa Klein
CEO, Melissa Klein PR



Melissa Klein is the founder and CEO of her own consulting firm that specializes in media strategy, positioning and education. Prior to starting her own practice, Melissa served as Fab's first SVP of Global Communications. She managed all communications, internal and external, as the company grew from fewer than 50 employees to over 600, and from less than 1 million members to 10 million across the globe.

Prior to Fab, she spent 6 years at LaunchSquad as an SVP, where she advised tech darlings such as Evernote, Eventbrite & Tumblr.  She also spearheaded the viral PR campaign for the 'Obama Girl' series. Melissa began her career as a lobbyist on Capital Hill and holds a Masters Degree in International Finance from the Johns Hopkins University School of Advanced International Studies (SAIS).

She has analyzed investment opportunities in Turkey, worked with television producer Ken Burns on two documentaries, lectured on the history of the Vietnam War, and is a proud Michigan Alum. Go Blue!