Blog: The Boost

Investment still happening in an uncertain market

Jonathan Cogley
Investment still happening in an uncertain market
LA-based startup Barpay secures $300k in early funding and strategic partnership with LogicBoost Labs Seed and early stage investing is down in LA but Barpay is ready for when bars re-open Los Angeles, CA – April 22, 2020: Seed and early stage startup investments, which typically represent sentiment with riskier investors, have plummeted in Los Angeles in recent weeks coinciding with...
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Startup founder or salesperson? Should you be both?

Jonathan Cogley
Startup founder or salesperson? Should you be both?
Common advice given to founders is to be the salesperson in their startup and only hire salespeople later. This makes some sense as the founder is usually the best person to sell the startup’s product/service. This is because they're passionate about the problem area and really understand the industry, making them one of the most effective people to close deals later in the company’s life...
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Customer pains: Know them, fix them – and you’ll get new customers

Jonathan Cogley
Customer pains: Know them, fix them – and you’ll get new customers
Startups should focus on specific customer pains and provide a solution to solve those customer pains. Customer pains should be things that the customer is prepared to pay money to solve. This is advice for product management, marketing, demos, business strategy and even sales. In fact, this is something that should be engrained into all parts of your business. The customer is not buying your...
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How to fire bad customers, and why it’s good for your business

Jonathan Cogley
How to fire bad customers, and why it’s good for your business
Fire bad customers – some of them just won’t be worth keeping. Either they pay too little and want too much or they take up too much of your time. You can try to change your business model and make more money from these customers if possible. But sometimes it is easier to just let them go and focus on customers who are more profitable. Make sure you understand the profiles of your customers and...
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