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Want your startup to sell more? Look at buyer roles

Michael Millstein
Want your startup to sell more? Look at buyer roles
  After starting my career in sales at a startup where I was one of the first salespersons, there was a lot I didn’t know… like a lot. Startups, while providing a great way to start a career and learn about business on the fly, also pose a lot of challenges and there are many
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The importance of value propositions in your startup – the “why”

Michael Millstein
The importance of value propositions in your startup – the “why”
  As a startup, there are so many facets of your business which are important as you get your company off the ground and competing in the marketplace. You must have a strong product, and understand your market, your customers, and why your product/platform/solution is necessary. Often, we engage with startups who have a great
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