Working in the B2B SaaS space, it’s easy to treat technology as the be-all and end-all of your business. But that couldn’t be further from reality. Technology is a tool — albeit a powerful one — you should use to validate your business assumptions and drive your startup’s growth. After all, the point of building an application is to fix human problems. To that end, be strategic with your...
Harnessing the Power of Happy Customers So, your startup has been up and running for a while now, which has led to an exciting development: You have some happy customers! But what do you do with them?
Navigating the Sales Maze: Overcoming Early Startup Challenges Launching a startup is thrilling but comes with an array of challenges, especially when building your sales process. This article highlights the hurdles founders often face when doing so and provides insights for overcoming them. From advice on navigating the unfamiliar terrain of sales to tactics on understanding your customer’s...
How Streamlined Development Processes Rescue Early-Stage Startups Just because your early-stage startup has a small development team doesn’t mean you don’t need software development processes in place — quite the contrary. But not every process works for a company that size.
Public Relations (PR) is a game-changer for early-stage startups, providing a way for companies to grow by raising awareness and interest in their product or service. It allows startups to enhance their reputation and generate visibility by managing the lines of communication between themselves and the public. In this article, we dive into the ins and outs of PR and how to unleash its potential...
Startups typically have limited resources, hence all the bootstrapping and rounds of fundraising. That makes financial diligence all the more critical for them. After all, founders and executives need to be able to make informed decisions about when and how to invest in their business, whether to pursue funding opportunities and how to manage cash flow. A clear understanding of their startup's...
It might sound far-fetched, but launching and running a SaaS startup isn’t all that different from launching a mission to space (astrophysics aside). While we are captivated by astronauts and their heroics, the fact is, they wouldn't survive very long without the guidance provided by the scientists in Mission Control continuously analyzing thousands of data points. It can be easy in an...
Emails going unseen is a common problem. It can make or break your business. There's a good chance that as you read this, emails sent by your company are landing in customers' spam folders. Unfortunately, that scenario is not unique; email delivery challenges are a recurring theme among startups and early-stage businesses.
Would this re-do make it better? When it comes to your startup, it’s understandable to want everything to be perfect. Whether it's getting your marketing materials right or ironing out your internal processes, waiting for things to come together the way you always envisioned can be frustrating. But when your company is in its infancy, it's easy to bite off more than you can chew. And what suffers...
How Startups Should Think about Remote Work Do you put people or products first in your company? That's a bit of a trick question. A chicken or the egg kind of thing. Because people create the product or service you want to take to market, making it hard to separate the two. And if you want to run a company that people are happy working at, you'll need a company culture for them to rally around...
The Boost: Startup Advice
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- Navigating App Development For Early Stage Startups
- How to Turn Customers into Brand Advocates
- From Zero to Hero: Smart Sales Tactics for Early Stage Startups
- Dev Time Mastery: How to Tackle Unpredictability in Early Startups
- Building Buzz: The Power of Public Relations for Early-Stage Startups
- Financial Management Best Practices for Startups
- B2B SaaS KPIs startups need to track in 2023
- Email Deliverability Fixes for Your Startup
- Reboots suck. These are the "Re-'s" to avoid in your startup
- How to Build A Remote Work Startup Dream Team
- Tips, Tricks & Traps for your B2B Startup
- AI for your startup: The good, the bad, and the ugly
- How to run a thrifty and successful startup in a down market
- Want your startup to sell more? Look at buyer roles
- Startup work-life balance: The toxicity of busy