Blog: The Boost

B2B SaaS KPIs startups need to track in 2023

LogicBoost Labs Team
B2B SaaS KPIs startups need to track in 2023
  It might sound far-fetched, but launching and running a SaaS startup isn’t all that different from launching a mission to space (astrophysics aside). While we are captivated by astronauts and their heroics, the fact is, they wouldn't survive very long without the guidance provided by the scientists in Mission Control continuously analyzing thousands of data points. It can be easy in an...
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Email Deliverability Fixes for Your Startup

LogicBoost Labs Team
Email Deliverability Fixes for Your Startup
  Emails going unseen is a common problem. It can make or break your business. There's a good chance that as you read this, emails sent by your company are landing in customers' spam folders. Unfortunately, that scenario is not unique; email delivery challenges are a recurring theme among early-stage businesses.  
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Reboots suck. These are the "Re-'s" to avoid in your startup

LogicBoost Labs Team
Reboots suck. These are the
Would this re-do make it better? When it comes to your startup, it’s understandable to want everything to be perfect. Whether it's getting your marketing materials right or ironing out your internal processes, waiting for things to come together the way you always envisioned can be frustrating. But when your company is in its infancy, it's easy to bite off more than you can chew. And what suffers...
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How to Build A Remote Work Startup Dream Team

LogicBoost Labs Team
How to Build A Remote Work Startup Dream Team
How Startups Should Think about Remote Work Do you put people or products first in your company? That's a bit of a trick question. A chicken or the egg kind of thing. Because people create the product or service you want to take to market, making it hard to separate the two. And if you want to run a company that people are happy working at, you'll need a company culture for them to rally around...
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AI for your startup: The good, the bad, and the ugly

Chris Staszak
AI for your startup: The good, the bad, and the ugly
For startups, the AI hype is real We live in a time where the capabilities and accessibility of artificial intelligence (AI) and machine learning (ML) technologies are increasing exponentially. It's pretty exciting. (For simplicity's sake, we'll use the term AI to refer to this entire spectrum of technologies). While there is a lot of hype on this topic, it is hard to dispute that AI will...
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How to run a thrifty and successful startup in a down market

LogicBoost Labs Team
How to run a thrifty and successful startup in a down market
  Layoffs. Plummeting valuations. Stock prices tumbling. It's impossible to avoid the doom and gloom of the recent headlines involving Tech companies. As a founder or decision maker in a startup, this is a time to refocus on financially sound strategies and look for opportunities to cut costs without cutting corners. Companies that embrace a more long term outlook and healthier business model...
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The Toxicity of Busy: Startup Work-life Balance

Jonathan Cogley
The Toxicity of Busy: Startup Work-life Balance
“How are things going?” they ask. “Busy,” you reply. “Busy is good! Better than the alternative!” they fire back. This is an exchange that every startup founder has experienced many times.  But is “busy” really good?  Sometimes—in fact, often—we’re too busy and are actually struggling.  I call it The Toxicity of Busy.  I think this
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